They say the only thing constant is change. Provogue, India’s leading fashion apparel brand is all set to redefine fashion this summer. Akhil Chaturvedi recently hosted an evening announcing the brand’s tie-up with the versatile designer Narendra Kumar as it’s creative head. They also unveiled a new campaign featuring models Tamara Moss and Maddison Mckay.
“I am thrilled to be given the opportunity to recreate this iconic fashion brand in the contemporary mould aimed at new emerging India,” said Nari. The evening also saw a fashion show featuring Provogue’s Spring Summer 09 collection by the designer. Provogue’s latest campaign is set to break new grounds. Best of all, it’s extremely stylish, sexy, bold, colourful and throbbing with vibrancy. With shades ranging from pastels to vivacious and trendy colours, this collection will definitely take the heat off you this summer.
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